Are you planning to renovate your current web pages? If it is true, then the reason should be clear and specific. The possible reasons are that either you want an appealing look with stunning graphics or your website lacks responsiveness and superb functionality. In most of the cases, a newly designed and feature-rich template may work for you to fulfill the objective. But, if a website has more complex issues and minimal features, then it should be rebuilt to make it run smoothly with high performance. Not only improvement in look & feel of the website provides required outcomes, but several other factors are also considered in this regard to have the web pages with completely unique functionality and features. After the release of Google Mobilegeddon update on 21 April 2015, the non-responsive websites are affected to a greater extent. The websites that are not mobile-friendly or responsive will no longer rank in Google’s mobile search results. It reflects that having a mobile-optimized web page is beneficial in every aspect as this update boosts the ranking of such web pages in the mobile search results of Google. In this regard, the web page transcoding appears as a fruitful approach to rebuild or redesign the web pages to make them in compliance with the latest standards and Google’s mobile-friendly ranking algorithm update. It also ensures compatibility of the mobile devices with varied devices and screen sizes.
Factors needed to be considered after Google Mobilegeddon came into action
The websites must undergo web page transcoding approach in response to Google Mobilegeddon update, so that they can ensure their visibility in mobile search results. The various factors that are needed to be considered after this algorithmic update to rebuild the designs completely, have been highlighted below:-
Above 60% of Google searches around the globe are done through the mobile devices like smartphones and tablets. Therefore, it has become a prerequisite for the site’s owners to have mobile-optimized web pages, so that they are visible on all the screen sizes. Web page transcoding process makes the websites completely mobile compatible to comply with this latest update of Google. This factor definitely plays an essential part in today’s increasing demand and use of the smart devices.
Along with mobile-friendliness, search engine-friendly web pages are of equal importance as well as benefits in the business. Web page transcoding strategy helps to add a wide range of SEO features in the website such as Title & Description tags, use of keywords in H1 & H2 tags, availability of XML & HTML sitemaps, implementation of Google Analytics coding, monitoring bounce rates and enabling social media platforms.
Not only look & feel of the website, but its loading speed and performance is also of equal importance. Fully-fledged and completely optimized web pages are those that load in a fraction of a second not exceeding more than 2 seconds.
If you want to enhance the end-user experience on your website, then it should have a catchy design. Such designs help encourage the online users to stay on your site and avail services from you only.
Google Mobilegeddon update has changed the way of ranking the websites on the search results. This algorithmic update aims at penalizing non-responsive web pages and provides benefits to those that respond uniformly across all the devices and screen sizes. Web page transcoding methodology adds required functionality in the websites and make them favorable with this update.